How I Boosted an eCommerce Course by 1.5x

Web Developer

Framer Developer

Framer Designer

Figma

Framer

Client Overview

FutrGroup, founded by Franky, is a leading e-commerce community that empowers entrepreneurs with premium services and actionable insights. With over a decade of experience, Franky has generated millions of dollars for himself and his clients. Through FutrGroup, he shares his knowledge with a growing community, offering exclusive cohort-based courses.

Project Brief

FutrGroup approached me to redesign their website, which was underperforming in terms of usability and lead conversion. The key objectives were:

Create a high-converting website for their cohort enrollment.

Clearly communicate course details, benefits, and expected outcomes to visitors.

Design a user-friendly, minimal site aligned with FutrGroup’s brand identity.

Optimize for fast loading times to enhance the user experience and reduce drop-offs.

Challenges

Detailed Communication: The website needed to present extensive information—such as course content, benefits, and expectations—without overwhelming the visitor.

User-Centric Approach: It was crucial to make the site intuitive and engaging, catering to both tech-savvy users and beginners.

Conversion Optimization: Convincing visitors to sign up for a premium service required persuasive design and clear CTAs.

Performance: Ensuring the site was minimal yet visually impactful, while also loading quickly.

Process

Discovery and Strategy

Conducted an in-depth consultation with Franky to understand FutrGroup’s unique value proposition, target audience, and course structure.

Defined the core messaging and visual elements needed to resonate with prospective leads.

Identified the user journey from landing on the site to converting as a lead.

Design Phase

Designed a clean, modern layout that prominently showcased:

Course content and benefits.

Testimonials and success stories from past participants.

Clear expectations and deliverables.

Ensured the design reflected FutrGroup’s premium brand identity while maintaining simplicity.

Development Phase

Built the website using optimized code for fast loading times and smooth navigation.

Integrated responsive design elements to ensure accessibility across devices.

Added strategically placed CTAs to guide users toward conversion.

Outcome

The redesigned website delivered significant improvements:

Enhanced Communication: Visitors can easily access comprehensive information about the cohort, benefits, and outcomes.

Improved Conversion Rates: The new design effectively guides users to take action, driving lead acquisition.

Brand Alignment: The minimalistic and professional design resonates with FutrGroup’s premium positioning.

Performance Optimization: The site loads quickly and provides a seamless experience, reducing bounce rates.

Client Feedback and Impact

Franky and the FutrGroup team were thrilled with the results. The site not only met but exceeded their expectations, becoming a key driver for cohort sign-ups. The user-friendly layout, combined with fast loading times, garnered positive feedback from their community. FutrGroup’s revamped site now serves as a powerful tool in their mission to educate and empower e-commerce entrepreneurs.