Puzzle Website Design

Iterative website evolution for Puzzle

Puzzle, an AI-driven company simplifying accounting and tax management for U.S. businesses, approached us to tackle a challenging redesign. The goal was to refine the site’s structure, enhance micro-interactions, and create a seamless experience for two distinct audiences: accountants and business owners.

The dual-audience focus required precise messaging and segmented navigation to address business owners' need for solutions and accountants' concerns about automation's impact. We also modernized the site’s visuals while retaining Puzzle’s recognizable brand identity.

Starting with an in-depth exploration of Puzzle’s brand and user needs, we proposed a broader refresh beyond structural changes. Our design integrated clear value propositions, intuitive segmentation, and engaging micro-interactions to guide users effortlessly.

The final result balanced clarity, engagement, and modern aesthetics, resonating with both audiences. Puzzle’s team praised the work, feeling empowered to build on the foundation we delivered. This project showcases our commitment to collaborative, audience-focused design.

Thanks for watching.

We are open for new website design projects.