Marta Custic
Arija Vocal Coach and Singing School was in need of a brand identity and social media presence.
The main goal was to steer clear of cliche singing images - microphones, singing birds etc. To highlight a high end experience a custom word mark was created with an elegant but still fun colour palette to match the owner's bubbly personality.
With the brand strategy workshop we were able to highlight the target audience and build the brand around future students ( women between the ages of 18-40).