To showcase the various charming traits of the font Quire Sans (2014) by Jim Ford, a concept was developed: Ditto the Jack.

The font was associated with a jack playing card, because it is suitable for both displays and prints – a jack of all trades. Additionally, due to this trait, the Pokemon named Ditto (a shapeshifter) was used as the face of the playing card to further depict its ability to be able to fit into every concept.

The little items that are being held by the Dittos each represent a characteristic of the font. For example the top hat stands for fancy because of the font's elegant curves. The rose stands for beauty, the football for playful and the book for classic.