The goal of this project is to set up an effective email campaign for an ecommerce business to increase customer engagement, drive sales, and build brand loyalty.
Objectives
Create a welcome email series to onboard new customers
Design and schedule regular newsletters to showcase products, promotions, and company news
Set up abandoned cart reminders to encourage customers to complete their purchases
Develop and implement a loyalty program to reward repeat customers
Integrate email marketing analytics to track performance and optimize campaigns