Email Campaign Set up for ecommerce business

Project Overview

The goal of this project is to set up an effective email campaign for an ecommerce business to increase customer engagement, drive sales, and build brand loyalty.

Objectives

Create a welcome email series to onboard new customers

Design and schedule regular newsletters to showcase products, promotions, and company news

Set up abandoned cart reminders to encourage customers to complete their purchases

Develop and implement a loyalty program to reward repeat customers

Integrate email marketing analytics to track performance and optimize campaigns

Scope of Work

Email list segmentation and cleaning

Email template design and development

Campaign setup and scheduling

Integration with ecommerce platform and CRM

Content creation and copywriting

Testing and quality assurance

Performance monitoring and reporting

Deliverables

Welcome email series (3-5 emails)

Monthly newsletters (12 templates)

Abandoned cart reminder emails (3 templates)

Loyalty program emails (4 templates)

Email marketing analytics dashboard

Campaign performance reports (monthly)