Email Campaign Set up for ecommerce business
AMINAT Akeem
Project Overview
The goal of this project is to set up an effective email campaign for an ecommerce business to increase customer engagement, drive sales, and build brand loyalty.
Objectives
Create a welcome email series to onboard new customers
Design and schedule regular newsletters to showcase products, promotions, and company news
Set up abandoned cart reminders to encourage customers to complete their purchases
Develop and implement a loyalty program to reward repeat customers
Integrate email marketing analytics to track performance and optimize campaigns
Scope of Work
Email list segmentation and cleaning
Email template design and development
Campaign setup and scheduling
Integration with ecommerce platform and CRM
Content creation and copywriting
Testing and quality assurance
Performance monitoring and reporting
Deliverables
Welcome email series (3-5 emails)
Monthly newsletters (12 templates)
Abandoned cart reminder emails (3 templates)
Loyalty program emails (4 templates)
Email marketing analytics dashboard
Campaign performance reports (monthly)
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Posted Jul 5, 2024
The Email Campaign Setup for Ecommerce Business project aims to create and implement a strategic email marketing strategy to boost customer engagement, sales.
