5 questions before you sign

5 questions before you sign a distributor in Pakistan. Can't answer 3 of them? You're already Brand #8.

Can they name three financing/installment partners already on their retail floor?

Do you know real monthly sell-through per outlet — not order volume?

Has your distributor ever said no to an order?

Are you priced against the grey/unbranded market, not just branded rivals?

Do you know how a Pakistani buyer actually decides, or are you assuming the playbook that worked at home?

Product-market fit isn't the problem. Go-to-market fit is.

If you're evaluating Pakistan as your next market and want to work through these five before you commit to a partner, that's exactly the conversation I have with clients before anything gets signed.

Available for Pakistan Market Entry Strategy and Fractional CMO engagements.

Personal analysis based on market experience. Not a formal research report.