Cross-Functional Team Coordination Success
Shani Tené
• Produced 5 national TV commercials and 20+ social ads featuring MadMen’s, John Slattery, for a GE Lighting product launch, garnering over 1M engagements
• Coordinated a 5 city music festival tour with 4 high profile social media influencers to capture and create digital content for Macy's new clothing line, increasing ROAS by 5x.
• Facilitated the development of the Doritos Mix Arcade website and experiential activation that generated more buzz than any other campaign in recent Doritos’ history
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Posted Feb 10, 2025
Shani solved complex project challenges, earning praise for her organizational skills from both clients and team members.
