Cross-Functional Team Coordination Success

• Produced 5 national TV commercials and 20+ social ads featuring MadMen’s, John Slattery, for a GE Lighting product launch, garnering over 1M engagements • Coordinated a 5 city music festival tour with 4 high profile social media influencers to capture and create digital content for Macy's new clothing line, increasing ROAS by 5x. • Facilitated the development of the Doritos Mix Arcade website and experiential activation that generated more buzz than any other campaign in recent Doritos’ history