The project is still undergoing. I am responsible for the following tasks-
Topic Research for Content Marketing
I brainstorm ideas as per the personas and then use different tools to gather lots of topics to be used for the content calendar throughout the year.
On-Page Optimization
I check the readability and then optimize the content following the best practices to ensure that they rank well on SERPs. The areas include Titles, Meta Description, Headings, Internal Linking, Images and the overall content. The content is then published.
Outreach and PR
To ensure that the published content gets the maximum exposure, I research and find relevant prospects from the industry and social media. Afterwards, I reach out to them to get exposure and backlinks.
My initiatives have resulted several blog posts on the first page of the SERP and gained organic traffic for the business.
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Posted Sep 14, 2024
I performed the following tasks for this project-
1. Topic Research
2. On-Page Optimization
3. Outreach and Link Building