Before you begin picking out colors, your first step should be to apply eyeshadow primer to your lids so your shadow will stick better. After that, it's time to locate your eye crease. Your crease is the little fold of skin that rests just above your eyeball and below your browbone. As makeup artist Todd Harris pointed out in an interview with
The Zoe Report, the eye crease can be trickier to find on mature skin. He offered this useful tip if you're having trouble locating it: "Look straight in the mirror and don't raise your eyebrows. Remember your resting face is what people see."