This case study dives into the design journey for Retreat Coffee Co., a fictional brand seeking to cultivate a laid-back, feel-good experience through its coffee. I embarked on capturing this essence through visual elements that evoke relaxation and refreshment.

Why Casual & Mint?

Target Audience: Imagining individuals seeking an escape from daily hustle, I envisioned a design that resonates with their laid-back vibe.

Emotional Connection: The calm, optimistic nature of mint harmonizes with the desired relaxing feeling, symbolizing rejuvenation and a fresh start.

Unique Brand Identity: Opting for a casual style sets Retreat Coffee Co. apart from the often-serious world of specialty coffee, offering a welcoming and unpretentious alternative.

The Design Outcome:

Custom Posters: Hand-drawn illustrations and playful typography create a lighthearted and inviting atmosphere.

Cup Designs: Clean lines and minimal elements prioritize the coffee itself, conveying a carefree elegance.

Logo: A stylized leaf motif combines natural imagery with a modern touch, reinforcing the brand's focus on quality and relaxation.

Branding: The mint color palette is prominent across all elements, creating a cohesive and recognizable brand identity.\

Coffee Beans Pouch: Featuring the logo and minimal text, the pouch maintains a clean and sophisticated look while emphasizing the product itself.

By embracing a casual style and a soothing mint palette, this design aims to transport coffee lovers to a peaceful retreat, offering a moment of calm in their daily lives.