One ad, two hooks — Chomps creator ad

One ad, two hooks

Two Chomps creator-ad edits from the same source footage, with different openings. The work shows how a hook variation changes the entry point while keeping the core product story.

My role: video editing, pacing, captions, sound mix and motion graphics. Produced during my time at Insense.

Watch hook 1: https://moisesfilho.com/work/chomps-creator-ad-cut-01 Watch hook 2: https://moisesfilho.com/work/chomps-creator-ad-cut-02