Design concept for HONDA Romania-The new civic 5D

HONDA Romania had a design contest for the launch a the new Civic 5D model The brief was to submit a wrapping design based on the characteristics of the new Civic model, which are rooted deep in to de HONDA racing spirit values but also in the japanese culture: -performance -speed -reliability -technologicaly advanced -japanese culture elements I proposed 3 design concepts: 1. Star Wars inspired design - “Fluid hyper speed” The new Civic is capable of fast acceleration that gives you the sensation of a hyper-speed jump just like Hans Solo’s spaceship 2.Rally/racing inspired design - “Legally racing” Honda has a long racing history since its beginnings.Subtle racing lines. 3.Manga culture inspired design - “Manga warrior” Japanese spirit to fight, to make&perfect things to the last detail.Manga culture is very popular in japan like superheros in the States and worldwide.