WeatherTech Exteriors, a Houston-based roofing company specializing in insurance claims, was facing a familiar challenge: thriving on word-of-mouth referrals yet lacking a structured system to capture and nurture leads. Recognizing this opportunity, I partnered with them to develop a comprehensive digital strategy that would streamline their sales process, increase efficiency, and ultimately drive revenue growth.

To enhance their online presence, I designed and developed a user-friendly website with a focus on clear calls to action. The site is fully responsive, ensuring a seamless experience across all devices.

I architected a multi-stage sales funnel to guide potential clients through their journey. This included:

Lead Capture: Implementing strategic contact forms and utilizing targeted online advertising to capture valuable leads.

Lead Nurturing: Automating personalized email sequences to provide valuable information, answer common questions, and build rapport with potential clients.

Lead Qualification: Integrating a CRM system to effectively score and qualify leads ensures sales efforts focus on the most promising opportunities.

Conversion Optimization: Streamlining the appointment booking process and providing clear guidance throughout the client journey.

To maximize efficiency, I integrated a CRM system with the website and email marketing platform. This automation revolutionized their onboarding process. Now, when a potential client fills out a contact form on the website, key information is instantly sent to WeatherTech via text message. This eliminates the need for time-consuming phone calls and allows the team to quickly assess and prioritize leads.

Revenue Growth: The new sales funnel significantly impacted WeatherTech's bottom line. Revenue increased by 15% within the first quarter, demonstrating the effectiveness of this strategic approach.

Time and Cost Savings: By automating the initial contact and lead qualification process, I helped WeatherTech save an average of 15 minutes per new client. This translates to significant time and cost savings, allowing the team to focus on providing exceptional service to their clients.

Improved Lead Quality: The automated lead scoring system effectively filtered out unqualified leads, ensuring that sales efforts were focused on the most promising opportunities. This resulted in a 25% improvement in lead quality and a higher conversion rate.

A well-defined sales funnel is crucial for any business, regardless of size or industry.

Leveraging automation can significantly streamline processes, increase efficiency, and free up valuable time for your team.

Data-driven decision-making is essential for optimizing sales funnels and maximizing ROI.

This project successfully demonstrated the power of strategic planning and digital marketing to drive business growth. By implementing a comprehensive sales funnel and leveraging automation, I was able to help WeatherTech Exteriors increase revenue, improve efficiency, and enhance their overall client experience. This project highlights my ability to develop and implement effective sales and marketing strategies that deliver tangible results for businesses.