A mock brief for the food company Ajinomoto to promote its spice MSG. I workshopped numerous catchphrases and tag lines, landing on "Taste New Dimensions" as our finalist.

I created a 30 second commercial. We set out to a create a campaign persuading consumers to add MSG to their dishes for a blast of flavor they wouldn't experience without that sprinkle of MSG. I drew from animated tv shows like "The Amazing World of Gumball", "Adventure Time", and "Midnight Gospel."

I created the concept of an indoor art installation to promote MSG where consumers could have an immersive shopping experience for product, merchandise, and get a artistic one of a kind experience along the way at this pop up. Thanks to Jayce Nguyen for imagery design and help workshopping the idea.