In 2022, I was commissioned by flashride, a ride-hailing service, to develop a comprehensive illustration system, featuring dynamic characters and vehicles that captured the energy and spirit of the brand's core users designed to enhance their mobile app's visual identity and create a cohesive visual communication strategy across the application.
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Posted May 7, 2025
Illustrations were used to guide users, simplify flows, and support app structure, making navigation intuitive and enhancing understanding.