Microsoft Azure | Logo Animation

The challenge on this logo animation was to make the connection, speed and scalability of Azure services immediately clear—and tie that into the entire video.

The connection with the audience had to be instantaneous. Microsoft's logo—the square—creates everything. It presents features and represents them visually.

This 3D animation uses a 2D style. The cube breaks into 4 parts that expand and scale, just like the Microsoft Azure services do.