Loyalty Program - Carl's Bar
Allie McGuffin
Art directed the creation of the Loyalty Program within Criquet Shirts. The concept is an exclusive "bar" that customers gain access to once they hit a certain threshold. Criquet Shirts embodies the old school vibes which is why we leaned into the dive bar aesthetic for the loyalty program. The coasters, matches, and napkins are all merch they receive upon entering the exclusive club.
Branding for "Carl's Bar"
Merch for Members
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Posted Nov 29, 2023
Art directed the branding and concept of a loyalty program for a men's apparel brand.
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