Brand Positioning Project
Ozge Sargin
Led a cross-functional team of designers and Creative Directors in London to develop and execute comprehensive positioning, brand architecture, and naming strategy projects for a Digital Health brand.
Facilitated numerous online strategy workshops with international participants, resulting in the generation of innovative ideas and actionable insights for the global client.
Developed three different strategic branding routes that then got directly executed by the designers, and outperformed the industry average in post-testing by an average of 10%.
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Posted Mar 12, 2024
Led a cross-functional team to develop and execute three strategic branding routes for a digital health brand, each outperforming the industry average by +10%.
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