Engaging Instagram and TikTok content to connect with the audience authentically, making mental health approachable through relatable, captivating videos.
Heal Your Anxiety is a transformative platform founded by Adam Riley, a passionate mental health advocate and expert dedicated to helping individuals overcome anxiety. Drawing from evidence-based strategies and personal experience, Adam has created a comprehensive resource for those seeking to regain control of their mental well-being.
Through practical tools, empowering content, and a supportive community, Heal Your Anxiety provides actionable steps to reduce stress, build resilience, and foster a sense of calm and confidence. Adam's mission is to inspire and guide people on their journey to living a balanced, anxiety-free life.
The Role
Content Creation
I focused on creating content that grabs attention, is fun to watch, and encourages sharing.
Highlighting key moments: I went through each interview and podcast to pick out the best parts, insights that stood out, quotes that stuck, and fun or relatable moments, and organized them to cover a variety of topics across the videos.
Bringing videos to life: I tailored each video for TikTok and Instagram Reels’ 16:9 format, using dynamic visuals like animated text, smooth transitions, graphics, B-roll, and engaging sound effects to capture and hold viewers’ attention.
Ensuring quality: Every video went through a detailed review to maintain high standards and align with Heal Your Anxiety´s brand voice. Regular feedback from Adam, helped me refine the content efficiently.