Behind The Edit: I. AM. GIA Mock Edit

This is a mock edit that captures the edgy, high-fashion aesthetic of I.AM.GIA, blending lifestyle and couple-focused storytelling to create an engaging, on-brand experience.

Editing Breakdown:

☑️Step 1: Footage Selection – I cut out the most dynamic and visually striking scenes, focusing on clips that enhance the mood and aesthetic.

☑️Step 2: Concept Development – I created a quick storyline: “When bae matches your fly” showcasing the brand’s rebellious side of couples with similar personalities.

☑️Step 3: Audio Selection – I sourced trending audios directly from TikTok that aligns with the vibe.

☑️Step 4: Stitching the Videos Together – I structured the video in a storytelling format:

- Dramatic Eye-Catching Intro

- Dramatic Mid-Scenes (high-energy transitions & fashion moments

-  Subtle Dramatic Outro (seamless, stylish finish)

Then, I filled in the gaps with quick cuts and subtle- medium scenes to keep the viewer engaged.

☑️Step 5: Cut, Color Grade & Re-Editing – I fine-tuned the pacing, ensuring each scene hits on beat with the audio and enhances the brand’s aesthetic. I adjusted the brightness, saturation, and grain to get a Y2K nostalgic feel

☑️Step 6: Final Touches – I rewatched the video 3x to ensure everything flowed smoothly, the visuals matched the concept, and the edit felt seamless and polished.

✅ The Outcome: A trendy, fashion-forward lifestyle edit—perfect for brands looking to showcase their personality, brand lifestyle and aesthetic in an engaging way.