This project involved transforming content-heavy event information into a conversion-focused landing page for MEDHEALTH 2026, an international healthcare business platform. Beyond visual design, I restructured the information architecture, clarified strategic messaging, and created a user journey that positioned the event as a gateway for ASEAN market expansion. I designed the prototype, implemented the landing page in GetResponse, integrated registration forms, and localized the experience into English and Thai while maintaining clarity, credibility, and a strong conversion focus.