Day 3 of 30: a

Day 3 of 30: a daily hero section challenge.

Today's piece: a personal brand site for a fashion creator : "Sienna Salvatore," a fictional influencer who turns outfits and everyday rituals into shoppable stories.

Concept: a personal brand site for a fashion and lifestyle creator. The hero layers an editorial serif wordmark through the portrait, paired with a script logo, a look book-style alternating palette, animated stats, and a testimonial carousel, a site built to convert brand partnerships, not just collect likes.

This one started from a template by Akin & Ed; my work was adapting and customizing it , the direction, copy voice, and detailing that turn a template into a brand.

3 down, 27 to go.