Telegraph Premium

Telegraph Premium - at this point I was the only member of the original subscriptions team left, so had a great opportunity to advice and help steer the creative direction for the rebrand to Telegraph Premium, while other members of the team focused on the digital-first approach I was responsible, with the guidance of my Creative Director at the time, for exploring how the branding could work for in-paper ads, subscriptions emails, loyalty cards and the booklets they came in, POS and other material. I was still a midweight designer at the time.