This portfolio features a collection of social media designs created for McVitie's, blending warmth, nostalgia, and the timeless appeal of one of the UK's most beloved snack brands. Each design focuses on highlighting the brand's iconic biscuits while engaging customers through creative, shareable content. With an understanding of McVitie’s loyal fanbase and a keen eye for design that resonates across social platforms, this portfolio demonstrates my ability to create visually engaging content that boosts engagement and strengthens brand affinity.