Brand Identity - Food Cart by Sarah Yancey Brand Identity - Food Cart by Sarah Yancey

Brand Identity - Food Cart

Portfolio project
Sarah Yancey
The goal was to create a brand identity that communicated freshness and approachability within a busy urban food environment. I used a sage and peach palette to reference fresh produce while maintaining warmth and visibility. The typography balances strength and personality so the brand feels confident but still playful.
The goal was to create a brand identity that communicated freshness and approachability within a busy urban food environment. I used a sage and peach palette to reference fresh produce while maintaining warmth and visibility. The typography balances strength and personality so the brand feels confident but still playful.

0 likes · 5 views · Mar 19, 2026

The goal was to create a brand identity that communicated freshness and approachability within a busy urban food environment.

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