

The goal was to create a brand identity that communicated freshness and approachability within a busy urban food environment. I used a sage and peach palette to reference fresh produce while maintaining warmth and visibility. The typography balances strength and personality so the brand feels confident but still playful.



0 likes · 5 views · Mar 19, 2026
The goal was to create a brand identity that communicated freshness and approachability within a busy urban food environment.