Brand Identity - Food Cart
Sarah Yancey
The goal was to create a brand identity that communicated freshness and approachability within a busy urban food environment. I used a sage and peach palette to reference fresh produce while maintaining warmth and visibility. The typography balances strength and personality so the brand feels confident but still playful.
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Posted Mar 19, 2026
The goal was to create a brand identity that communicated freshness and approachability within a busy urban food environment.
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