Google Ads Campaign for San Jose Remodeling Enquiries

A home remodeling company in San Jose needed a measurable way to reach local homeowners actively considering renovation work. I managed a focused Google Search campaign built around local service intent, with phone call and WhatsApp tracking used to measure enquiry actions.

Total tracked lead actions

Total Google Ads spend

The source

The Google Ads dashboard shows 36K impressions, 985 clicks, a $2.88 average cost per click and approximately $2.83K in spend from 21 September 2025 to 1 April 2026. Campaign conversion tracking recorded 146 phone call actions and 15 WhatsApp enquiries, giving a combined total of 161 tracked lead actions.

The challenge

Home remodeling is a high-consideration service, and San Jose homeowners may compare several contractors before starting a project. The campaign needed to reach people showing genuine local service intent while keeping the available budget focused on searches that could lead to a real conversation.

The account also needed reliable tracking for the actions most likely to start a sales opportunity: phone calls and WhatsApp enquiries.

The strategy

Focused Google Search targeting on remodeling-related searches in San Jose and the surrounding service area

Organised keywords and ad groups around closely related remodeling intent

Used location-focused messaging to connect the ads with nearby homeowners

Reviewed search terms to identify irrelevant traffic and refine targeting

Tracked phone call and WhatsApp enquiry actions as primary lead signals

Monitored clicks, costs, enquiry volume and search behaviour throughout the reporting period

Kept the campaign focused on measurable lead generation rather than impressions alone

Performance highlights

These rates are calculated from the account totals recorded between 21 September 2025 and 1 April 2026.

01

Average cost per tracked lead Approximately $2,830 in spend divided by 161 tracked call and WhatsApp actions.

02

Average cost per click The average CPC shown directly in the Google Ads dashboard.

Click-through rate 985 clicks from approximately 36,000 ad impressions.

Tracked lead-action rate 161 tracked call and WhatsApp actions divided by 985 ad clicks.

Important context: the 161 figure represents tracked lead actions, not 161 unique customers, qualified prospects or confirmed remodeling projects. Call and WhatsApp actions can include repeat, overlapping or low-quality enquiries. The $17.58 figure is therefore a blended cost per tracked action, not a verified customer acquisition cost.

The outcome

The campaign gave the remodeling company a measurable way to reach San Jose homeowners searching for renovation support. Across the reporting period, the account generated 146 phone call actions and 15 WhatsApp enquiries while keeping the average click cost at $2.88.

The result created a clear base for ongoing optimisation. Search-term quality, location performance, enquiry quality and follow-up outcomes can now be reviewed together before the business increases budget or expands targeting.