Intelligent Marketing: Harnessing the Power of AI and ML in the…



In 2015, technologist and philosopher Nick Bostrom said, “Machine intelligence is the last invention that humanity will ever need to make.” You can probably grasp the gravity of this statement, as advancements in AI technology have grown exponentially over just a few years. Artificial Intelligence and Machine Learning have significantly impacted almost every industry, and the Marketing field cannot be an exception. The technological advancements have led to the emergence of the term’ Intelligent Marketing’. Let’s know what intelligent marketing is and how AI is applied in today’s digital marketing strategies. Which new trends and possible applications of AI and ML will impact digital marketing in the next five to ten years? In this blog, let us dive a little deeper into such questions.



Understanding AI and its History

Any technology that mimics human intelligence is considered artificial intelligence (AI). AI is an umbrella term that covers topics such as Machine Learning, Neural Networks, Deep Learning, etc. Machine Learning is a subfield of AI that allows a machine to use algorithms designed to improve at a task with experience.

Artificial intelligence technology has been around since the 1950s. In those days, it was used to solve mathematical problems, as illustrated in the ‘Imitation Game’ movie, and challenge Chess players. At present, we are already surrounded by AI in unimaginable ways, from getting movie recommendations on Netflix¹ to diagnosing deadly diseases at early stages. For the marketers, it brings the good news.

For marketing team, as per a recent study conducted by Boston Consulting Group and Harvard, ChatGPT, in its current version, improves the right-brain performance of marketers by 40%.

Here’s an exciting take on how AI is changing the Marketing sector by Jessica Apotheker, MD, BCG.

Let’s review a few of the top advantages of AI and machine learning, as discussed by software engineers.

• Insights fueled by data: AI enables marketing teams to quickly evaluate myriads of client data to anticipate customers’ needs and desires and enhance the customer experience. Using advanced AI technologies, a brand may better understand its customers and learn how to interact with them. With this improved understanding, marketers can continue to engage customers even when their behaviors shift by delivering the right message to them at the right time.
• Enhanced Consumer Targeting: AI and ML algorithms analyze big data to find trends and insights about customer behavior. Marketers can develop focused consumer groups using this data-driven method based on demographics, interests, browsing behavior, and past interactions. Marketers may deliver highly personalized advertising that resonates with individual interests, increasing engagement and conversion rates.
• Predictive analytics and Swift content creation: Machine learning can use vast data to analyze customer behavior and generate original results. It generates more accurate results as it is designed to get better with experience. As per a Hubspot report, 67%² of Marketers believe the most significant advantage of AI is the capacity to create content at breakneck speed. If you work in marketing, you need to be creative in some capacity. However, a lack of time, competing obligations, and tight deadlines can all negatively affect the quality of your creativity. This is where ML swoops in as a savior and helps you create AI-powered content instantaneously!



Heinz³ cleverly used AI to see “ketchup” through its eyes. The results? Mostly Heinz ketchup! Fans helped create funny prompts for even more creative ads, proving Heinz = ketchup in the minds of both AI and consumers⁴

Assimilating AI and ML in your Digital Marketing Strategy

Digital Marketing encompasses roles such as content writing, copywriting, digital media editors, graphic designers, marketers, etc. Many paid and free tools are available that’ll help you boost the impact of your digital marketing campaigns. Here are a few of the tools that might help in your marketing strategy planning:

• Midjourney⁵ & DALL-E⁶: AI that transforms natural language prompts into images, graphics, and videos.
• ChatGPT⁷ Bard Gemini⁸ & Perplexity.ai⁹: Your new copywriting buddies support you from ideation to execution.
• ZeroGPT¹⁰ & Originality.ai¹¹: Helps you detect AI percentage in your content (You have to keep it under check).
• CovertKit¹² & Marketplan.io¹³: To help you chalk out your marketing campaigns.
• Hemingway¹⁴: For your grammar fixes!





In 2017, LEGO¹⁵ launched Ralph, a friendly FB¹⁶ Messenger Chatbot designed to assist buyers in their Christmas Shopping. Ralph increased social media sales by 25%! ¹⁷

AI and ML have steered the wheel of business growth like never before, and leveraging its benefits is the need of the hour. AI is not to replace the efforts and roles of humans, but to complement our skills and limitations with acceleration and enhanced capabilities. It needs all teams to join hands—developers and marketers—communicate and utilize the tools effectively. Some good examples are, how the mobile marketing sector demonstrated this principle for fostering learning and creativity. Another is how AI is used to forecast the likes and dislikes of their target market and create more tailored goods & services.

To sum up, organizations need to be able to turn their data into actionable insight to succeed in any sector virtually. With artificial intelligence and machine learning, organizations can benefit from automating several manual data-related and decision-making processes. Leaders can comprehend and act on data-driven insights more quickly and effectively by integrating AI and machine learning into their systems and strategic pursuits.

At V2Solutions, our team of expert digital marketers stays on top of the latest trends in artificial intelligence and machine learning so that you can kick back and relax. We’ll help integrate the amalgamation of traditional and modern marketing seamlessly into your marketing strategies to yield maximum leads and conversions.

Contact us today to supercharge your Marketing efforts with cutting-edge AI and ML technologies.

Sources

1 – https://www.netflix.com/in/

2 – https://blog.hubspot.com/marketing/

3 – https://www.heinz.com/

4 – https://adage.com/creativity/

5 – https://www.midjourney.com/

6 – https://openai.com/index/dall-e-2/

8 – https://gemini.google.com/

9 – https://www.perplexity.ai/

10 – https://www.zerogpt.com/

13 – https://www.gomarketplan.io/

15 – https://www.lego.com/en-in?age-gate=grown_up

16 – https://www.facebook.com/messenger/

17 – https://mutesix.com/blog/