The One Club x Spotify Audiobooks
Kira G. Schneider
For this project, I had to create a campaign based on launching audiobooks new and existing Spotify users, especially Gen-Z users - about the existence of Audiobooks and get them to consider Spotify whenever they want to dive deeper into the books they love.
As a solution to the main issue - Gen-Z mostly using Spotify for podcasts and music than for audiobooks, I decided to have famous celebrities, and musicians @adobe featured as the voice actors for the audiobooks. While emphasising on Spotify’s motto - More Than Music!
Software used:
•Adobe Photoshop
•Adobe Illustrator
•InShot
To view more click on this link:https://www.gerdakira.co.uk/portfolio/spotify-ad-campaign
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Posted Jun 17, 2023
For this project, I had to create a campaign based on launching audiobooks new and existing Spotify users, especially Gen-Z users.
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Clients
Spotify
The One Club
D&AD
