For this project, I had to create a campaign based on launching audiobooks new and existing Spotify users, especially Gen-Z users - about the existence of Audiobooks and get them to consider Spotify whenever they want to dive deeper into the books they love.
As a solution to the main issue - Gen-Z mostly using Spotify for podcasts and music than for audiobooks, I decided to have famous celebrities, and musicians @adobe featured as the voice actors for the audiobooks. While emphasising on Spotify’s motto - More Than Music!