Built with Framer
PaulIkele.com - Portfolio Migration & Redesign
Joshua Crownwell
Like this project
Posted Jan 29, 2025
A premium portfolio redesign that amplifies Paul Ikele's brand storytelling expertise, showcasing his work with global clients like Spotify and Pepsi.
Likes
0
Views
5
Timeline
Nov 18, 2024 - Dec 20, 2024
When Paul Ikele's Portfolio site couldn't keep up with his growing roster of clients—Spotify, Pepsi, Heineken; he needed a platform that could match the scale of his work.
The real challenge was figuring out how to present 15+ years of brand storytelling without burying his best projects in nested pages and static galleries.
I rebuilt his portfolio in Framer with a clear strategy:
The Grid System – Instead of traditional case study pages, I designed a dynamic mosaic layout that works like a visual table of contents. Visitors can immediately see the breadth of his work (Spotify campaigns, Pepsi cultural initiatives, etc.) without having to dig through multiple pages.
Project Deep-Dives – I restructured each case study to cut the fluff and answer what clients actually want to know: What was the brief? What was his role? What was the impact?
The Result – A portfolio that positions Paul as the brand communications strategist he is, not just another designer. Now potential clients can quickly understand his expertise and get in touch.