Project Title: Sustainable Living Awareness Campaign Poster
Client: Green Living Foundation
Industry: Environmental Non-Profit
Project Overview:
The Green Living Foundation is launching a new public awareness campaign to promote sustainable living practices among urban residents. As part of this initiative, they require a visually striking poster design that can be displayed in community centers, schools, and other public spaces to educate and inspire people to adopt eco-friendly lifestyles.
Objectives:
Create a poster design that effectively communicates the key messages and benefits of sustainable living.
Develop a design that is visually compelling and aligns with the Green Living Foundation's brand identity.
Ensure the poster design is informative, motivational, and appeals to the target audience of urban residents aged 25-45.
Produce a high-quality, print-ready poster file that can be easily reproduced and distributed.
Scope of Work:
Research and Discovery:
Understand the Green Living Foundation's brand, mission, and existing marketing materials.
Analyze the target audience's demographics, interests, and pain points related to sustainable living.
Research successful sustainable living awareness campaigns and best practices for effective poster design.
Concept Development:
Ideate and sketch multiple poster design concepts, exploring different layouts, typography, imagery, and color schemes.
Incorporate the Green Living Foundation's branding elements, such as the logo, color palette, and tone of voice.
Present 3-5 initial poster design concepts to the client for feedback and selection.
Design Refinement:
Incorporate the client's feedback and input to refine the selected poster design concept.
Finalize the layout, typography, imagery, and any additional design elements.
Ensure the poster design is visually impactful, informative, and effectively communicates the key sustainable living messages.
Final Delivery:
Prepare the poster design file for high-quality printing, including appropriate file format, resolution, and color profile.
Provide the client with the final poster design file, as well as any necessary source files or assets.
Offer guidance on recommended printing specifications and distribution channels.
Timeline and Deliverables:
Project Duration: 1-3days
Deliverables:
3-5 initial poster design concepts
1 final poster design (print-ready file)
Source files and design assets
