Framer Design & Development
Framer site for a multi-location London sandwich brand. Conversion-led design to drive orders, catering enquiries, and email sign-ups, with a CMS menu and full brand alignment.
Spotted a gap. Built the solution. Sold on first show.
My Favourite Sandwich is a fast-growing independent sandwich brand with locations in Shoreditch, Paddington, and Soho. I identified that their existing website wasn't performing. It lacked the brand presence and conversion focus their business needed. I designed and built a new site on spec that addressed their core business goals: driving footfall, online orders, and corporate catering revenue. They purchased it on first presentation.
Homepage
What the site needed to do
The existing site was just one page and while it was functional, it was very flat - it didn't reflect the brand's energy or give customers a clear reason to act. With multiple locations, a corporate catering offer, and delivery platforms to drive traffic to, the site needed to work harder across every touchpoint:
A CMS-powered menu the client could update without touching the build
A new, dedicated corporate catering page to convert enquiries
Clear pathways to ordering across Deliveroo, Uber Eats, and Storekit
Email marketing integration to build a direct customer relationship
Full brand alignment with their in-store and social presence
A flexible layout to spotlight brand partnerships and in-store events, such as their Roll Boys weekend residency
Flexible content sections — built to promote partnerships, events, and new openings
Menu page
Brand Voice & Storytelling
My Favourite Sandwich isn't just a sandwich shop - it has a genuine personality, and the site needed to reflect that. Fun, confident, a little playful, and rooted in a real sense of place and community.
Across every page, copy and visual design work together to tell that story - to bring the brand's heart and origin to life. An embedded Instagram feed connects the site to their main social presence, keeping the site connected across other channels.
The result - a strategic site that drives conversions, feels alive and truly reflects the essence of the brand - not just a menu with an order button.
Catering page - capturing online catering bookings for the first time
About page - that's the owner's dog :)
Built to be fully responsive across all devices, the site works seamlessly with their existing brand assets - logo, colour palette, typography and photography - creating a cohesive experience from first click to order.
Fully responsive design
My Favourite Sandwich :)
0 likes · 9 views · Apr 21, 2026
Site for multi-location London sandwich brand. Conversion-led design to drive orders, catering enquiries, & email sign-ups, with CMS menu & brand alignment.
