Social Media Strategy for a Local Restaurant

Set specific goals: What do you want to achieve with social media? More customers? Higher online reviews? Bigger audience? Measurable goals will keep your strategy effective. For a local restaurant, increasing check-ins, engaged followers, reservations, and positive reviews are common goals.

Create great content: Share photos of high-quality, stunningly plated food, behind-the-scenes windows into the kitchen, action shots of the staff, and more. Engaging content like live streams, Q&A, or highlighting team members will build your audience.

Be active in your community: Post consistently to stay active in local discussions and crowdfund opportunities. Geotag and check-in on location. Host or sponsor in-person events since that audience is location-based. Establish yourself as a contributing member of the neighborhood.