Challenge: Identification of 7 Loungewear color trends on the Spring/Summer 2024 runways in New York, London, Paris and Milan and competitor offer analysis.
Results: Report with 3 competitors analyzed, cross-industry check, cross-reference analysis, 7 color trends identified, Pantone color palette match, cultural context relevance. Desk-based research.
Client in: 2024
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Identification of color trends