A selection of logo designs created while working in house for a design agency.

Brief: create a logo set that would differentiate the IT services department from the other company departments while still sitting comfortably with their existing logos.

Solution: A stylised gene sequence graph, emphasising IT Services as the core of the business. Each bar represents one of the IT Services products. When the logo is used for one of the products the other bars in the sequence are greyed out leaving the products bar in colour.

The logo composition and font are inline with the pre existing brand allowing IT Services logos to sit comfortably along side the existing logos.