Marketing Site for AI + Human Care Companion
Nikola Dimitri
CallBaba – Marketing Site for AI + Human Care Companion
Description:
Built the main marketing site for CallBaba, a hybrid AI + human care service for older adults and their families, using Framer Sites. The site explains how the “Baba” phone companion and Care Advocates work together, and guides visitors toward booking a call and getting support with everyday healthcare tasks.
Scope:
Designed a clear, trust-focused landing page that speaks both to seniors and to adult children who manage their care.
Explained the service flow (check-ins, reminders, advocacy, help with insurance and appointments) in simple sections with strong visual hierarchy.
Built fully responsive layouts in Framer so the experience feels solid on desktop, tablet, and mobile.
Connected WordPress as a CMS/blog layer (backed by PHP + MySQL) so the team can publish articles and education content for SEO.
Integrated Google Analytics 4, Facebook Pixel, and Google Tag Manager to track traffic sources, conversions, and campaign performance.
Tuned performance and reliability with HTTP/3, Priority Hints, HSTS, and Open Graph metadata, plus Google Fonts for consistent typography.
Tech Stack:
Framer Sites · React · WordPress · PHP · MySQL · Google Analytics 4 · Facebook Pixel · Google Tag Manager · Google Font API · HSTS · HTTP/3 · Open Graph · Priority Hints
Description:
Built the main marketing site for CallBaba, a hybrid AI + human care service for older adults and their families. The site explains how the “Baba” phone companion and Care Advocates work together, and guides visitors toward booking a call and getting support with everyday healthcare tasks.
Scope:
Designed a clear, trust-focused landing page that speaks both to seniors and to adult children who manage their care.
Explained the service flow (check-ins, reminders, advocacy, help with insurance and appointments) in simple sections with strong visual hierarchy.
Built fully responsive layouts so the experience feels solid on desktop, tablet, and mobile.
Connected WordPress as a CMS/blog layer (backed by PHP + MySQL) so the team can publish articles and educational content for SEO.
Integrated Google Analytics 4, Facebook Pixel, and Google Tag Manager to track traffic sources, conversions, and campaign performance.
Tuned performance and reliability with HTTP/3, Priority Hints, HSTS, and Open Graph metadata, plus Google Fonts for consistent typography.
Tech Stack:
React · WordPress · PHP · MySQL · Google Analytics 4 · Facebook Pixel · Google Tag Manager · Google Font API · HSTS · HTTP/3 · Open Graph · Priority Hints
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Posted Dec 10, 2025
it is marketing site to clearly explain its AI + human care companion and help families get support for older adults.
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