Chloe Sasha, Business Insider

Amid Instagram and TikTok feeds filled with swimsuit videos from destinations like San Juan, Puerto Rico, or poolside in her home state of Arizona, Chloe Sasha will show you how to make chicken with mole sauce. In another video, she's making a salsa, not bothering to edit out a tomato she dropped on the floor.

Her "Cooking with Chloe" series is one of the ways she attracts people to her OnlyFans accounts, where she directs followers for more explicit content.

The mother of four, who began using OnlyFans full-time as a way to gain financial freedom after a divorce, has found success in less than a year on the platform by incorporating into her content aspects of her Mexican heritage like the language and the food.

Chloe, 29, said she "winged it" when coming up with ideas including her cooking series and a format where she teaches a "spicy" Spanish word of the day. But that content has helped distinguished her on a platform that's trying to branch out both geographically and beyond the adult-content it's known for.

OnlyFans recently said Latin America is "massive growth region" for the platform. Chloe is popular in Brazil and Mexico, which are her fourth and fifth biggest countries by subscribers, after the US, Canada, and the UK. And Chloe's bilingual content has helped her reach audiences there and elsewhere.

"I wanted to be different than the rest of the girls that are doing it," Chloe told Insider.

Chloe started on OnlyFans in 2021, focusing mainly on her free page at first, and began actively posting on her paid account in June 2022. Since then, she has made around $196,000 in net income. Her highest-earning month was March 2023, when she made over $30,000. Insider confirmed the amount with Chloe's earning statements from June 2022 through April 2023.

Her income is split almost evenly between subscriptions, which she charges $10 per month for, and custom content such as direct messages, which she wouldn't disclose to Insider her prices for. She also livestreams on OnlyFans twice a week and she charges subscribers a $10 tip to access it.

Chloe starts a typical work day by teaching her OnlyFans subscribers their dirty word of the day in Spanish, then going to the gym to shoot more content. She'll film some more when she heads home, and might go live on OnlyFans depending on the day.

She takes advantage of the scheduling tools on Instagram and OnlyFans, spending around two hours planning out direct messages for OnlyFans — the only platform where she DMs with fans — as well as feed posts for both platforms. She also tries to post as much as possible on Instagram stories, chronicling her day or linking to new OnlyFans content.

Chloe also sets aside about three to four hours to spend quality time with her kids when they finish school. She goes back online for about three hours after they go to bed.

She said, even though she dedicates most of her day to OnlyFans and social promotion, her flexible schedule allows her to have more family time than she did when she took a job as a receptionist after her divorce in 2021.

"I was a stay-at-home mom — that's all I did for the past, like five years — and the transition was hard," she said. "When I was working my 9 to 5 and I was trying to figure it out, I just barely saw them."

Chloe's top platforms outside of OnlyFans are Instagram (233,000 followers), TikTok (159,800 followers), and Twitter (27,400 followers).

Chloe said mastering safe-for-work content has been key for growing her audience, since TikTok and Instagram have strict guidelines around adult content and don't allow nudity. She's come up with ways to repurpose her not-safe-for-work videos on mainstream platforms. In her cooking series, for example, she often uses the same recipes but modifies the level of nudity.

"They're more censored for my Instagram, and then I'm wearing way less for my OnlyFans," said Chloe. "So I'll do similar things to both pages."

She's also not afraid to test new content formats. She just started a sports commentary page on TikTok where she's been posting opinions on the current NBA season, and a TikTok page for her spicy Spanish words.

She hopes OnlyFans will be a stepping stone to becoming a mainstream influencer. She started working with the PR firm HighKey Agency in April as a way to steer her in that direction, and said she's interested in acting or modeling.

"I want to start other things with my brand name," she said.