What's Snack?

Snack is a mobile video learning app that puts bite-sized knowledge into the palm of your hand. The app helps the user utilize their downtime to do something productive like a new skill or a learning a new language. https://wellfound.com/company/snack-video-technologies

Problem Statement

• Low conversions and engagement

• Who’s the golden user?

• Why the app is not picking up?

• Why the user are losing interest?

• Why there is a high bounce rate?

Solution

• A new re-designed app with:-

• Reduced on-boarding process

• An engaging feed structure homepage

• Focus on content consumption rather than creation

HMW

How do we develop a short-form video platform for millennials who would like to access to information that they are interested in/they need in their daily life?

How I started (Before)

Final Design

Here's the link to the full case study - https://shruti-arora.com/snack