I created a logo for Networked. The idea for the logo is based on community and the limitless potential that the service offers.

For this project the client needed a logo pack optimized for usage across a wide range of applications.

We ended up with...

An Icon

Lockup

Wordmark

Logo Animation

Both the client and I had very specific visions for the way we wanted this logo to look. We knew it needed to be simple, but portray a sense of community and professionalism. We took inspiration from the iconic photos of groups of hot air balloons seen during events, from the pleating of the fabric of hot air balloons, from stars and other general representations of community. But the hot air balloon was a must have for this project.

We werent restricted by specific brand colors but the client requested blue, as it represented a sense of being limitless. And of course, it complimented the hot air balloon.

We ended up with three layouts that worked perfectly across all of Networks applications. From the App icon and main design, to a lockup that fits perfectly in banners and a secondary logo that further demonstrates a sense of community with multiple balloons.