UX Research (EdTech, content discovery)

A preliminary qualitative research was carried out by interviews with executives of leading content discovery platforms.

Early stage prototypes were tested in collaboration with graduates from ISIA design research institute, to define Personae and inform usability of information retrieval logic.

Pre-launch was blind tested against visitors at intellectual property and inventions events (Geneva) and against University staff and BSc students (Trieste, Wageningen).

UX was progressively refined with analytical metrics post-launch, to inform how to prioritise type of results matching with when users mostly use the app; layout composition; call to actions (A/B testing) and responsiveness.

Portfolio

https://docs.google.com/presentation/d/e/2PACX-1vROWuOe9bTz6O0fQqvccumYvgMV120Irr_gNuFtvAHNUVs2Uj2Z1H8G-RTNkls-zdGDRKPa9qy7a2zv/pub?start=false&loop=false&delayms=3000&slide=id.gccda03625a_0_36