Alex Berman | IC Framework
Nirant Borkar
Developed a marketing strategy that focused on optimizing his ad campaigns and creative strategy to improve user acquisition and engagement. I implemented the following tactics:
Analyzed and optimized existing ad campaigns to improve their performance and ROAS.
Developed new creative strategies for Alex's video ads to increase engagement and user acquisition.
Conducted extensive creative testing to identify the most effective ad variations.
Implemented a lead generation strategy to capture user information and improve conversion rates.
Results: Our marketing strategy helped achieve significant improvements in his user acquisition, revenue, and ROAS. Here are the results:
ROAS increased from 1.34 to 2X.
4000 users were acquired in less than 12 months.
40% reduction in CAC
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Posted Oct 12, 2023
Acquired 4000 users with 40% reduction in CAC. We developed a marketing strategy that focused on optimizing his ad campaigns and creative strategy to improve us
Growth & Product @RocketHealth