Abrosity - Brand Identity & Strategy by Rushabh KoradiaAbrosity - Brand Identity & Strategy by Rushabh Koradia
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Abrosity - Brand Identity & Strategy

Rushabh Koradia

Rushabh Koradia

Abrosity - Brand Identity & Strategy

0 → 1 Complete brand identity
Built the brand identity and visual strategy for Abrosity, a study abroad consultancy, taking the brand from an early idea to a complete and consistent visual system.

About the Brand

Abrosity helps students navigate their journey toward studying abroad. The brand needed to feel modern, trustworthy, and approachable while creating a strong identity students could recognize.
Tshirt for Student Counsellors
Tshirt for Student Counsellors

Creating the Visual Direction

The business was starting with a blank canvas. I worked on defining how Abrosity should look, feel, and communicate across every touchpoint.
The direction combined a modern visual language with a sense of trust and accessibility for students making important decisions about their future.
Brand Logo Geometry
Brand Logo Geometry

Designing the Student Experience

The identity was extended beyond the screen to create a consistent experience for students interacting with Abrosity.
Tote Bag
Tote Bag
Custom Bottle
Custom Bottle
Binded Notebook
Binded Notebook

A Brand for the Team

The branding was also applied to the people representing Abrosity.
Counselor wearables and ID cards helped create a more consistent and recognizable experience across the team.
Employee ID Card
Employee ID Card
Visiting Card for Offline Counselling
Visiting Card for Offline Counselling

The Outcome

Abrosity went from an idea with no visual identity to a complete brand system ready to launch across digital and physical touchpoints.
The result gave the founder a clear visual foundation that could remain consistent as the consultancy grows.

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Posted Aug 21, 2026

Built its complete visual identity from the ground up, translating the founder's student-first vision across digital and physical touchpoints.

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Timeline

Jun 24, 2025 - Jul 4, 2025