After Hours Objects — Fictional Accessory Campaign

Independent fictional product campaign. AFTER HOURS OBJECTS turns one black hero pair of sunglasses into a complete launch world: direct-flash stills, macro details, casting language, a 16-frame storyboard, motion tests, Stories, ad crops, and a website surface. THE BRIEF — Prove that one product direction can remain coherent across a full campaign system without relying on an existing brand. MY ROLE — Campaign concept, creative direction, art direction, product-styling concept, storyboard, image selection, continuity control, motion-test direction, and final presentation. THE APPROACH — I built a gritty after-hours fashion studio around black acetate, gold hardware, denim, contact sheets, fabric swatches, handwritten notes, firelight, and direct flash. Every surface follows the same visual codes and keeps one hero product at the center. WHAT THIS DEMONSTRATES — A strong campaign idea can scale from hero image to detail, motion, social, advertising, and web while preserving product focus and visual continuity. DISCLOSURE — Independent fictional WLC Study 001. Not paid client work. AI-assisted image and motion production; all concept, direction, selection, sequencing, and final production decisions are White Lighter Club Studios'.