Publishing & Book Launch Expertise

Lindsey Lamar

Consultant
Product Strategist
Writer
AWS
After getting into meetings with some of the top literary agents in the United States, I was told over and over again that in order to gain representation, I needed to drop the interactive elements of my novel. (Think Hunt-A-Killer games meet a Lucy Foley novel) Agents continually told me that a mystery novel couldn't also be a game because it was too unique of a target market. Personally, I felt very tied to the concept. I had never self-published before but I decided that my Fortune 100 Consulting project management experience and my experience as a fiction author could be the perfect expertise to create a commercial-level book and launch. Under this idea, I decided to self publish. Here's what happened next:

Debuted as an Amazon #1 New Release for almost two weeks

Awarded a Kirkus Critical Recommendation & spot in Kirkus Magazine

Secured Prime Advertising Spots

Received Notable Trade Reviews

Project Details:

When I decided to self-publish my book, I took the project management piece extremely seriously over the course of three years.
Amongst the things I did:
- Developed a detailed report of what my target market looks like
- Read over seven developmental editing books and comparison titles to develop my story plot, pacing, and characters
- Sourced multiple beta readers including two bestselling mystery authors
- Edited the story based on feedback and against a developmental storyboard that I created
- Physically mapped character arcs to ensure the story was moving with their transformation rather than with the plot
- Connected with noteworthy professionals in the industry like Face Out Studio and negotiated deals for work for independent authors
- Learned three software to typeset and design the book's interior to a commercial level as a print book and eBook
- Took multiple classes on metadata, digital marketing, and Amazon advertising to ensure my novel would have digital visibility
- Sourced over 200 advance copy readers to read and review an electronic copy of the book
- Submitted the book to trade reviewers and earned rave reviews and a Kirkus Critical Recommendation
- Managed distributor relationships on multiple channels to guarantee the book's visibility on their retail platform
- Partnered with companies like Goodreads and Axios on advertising campaigns to support independent authors
- Connected with Tiktok and Instagram influencers and offered them a free copy of the book in exchange for a post
- Negotiated deals with brick-and-mortar bookstores to stock my You've Been Summoned for 6-month periods
- Hosted my first book signing event sponsored 100% by Half Price Books- Earned two print magazine interviews and features and one newspaper feature
You've Been Summoned came out on February 27th, 2024, and maintained #1 New Release status for over two weeks. The book has continued to sell online. My dream is to help other independent authors have the same experience.
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