InsurSight | International Product Launch

InsurSight | International Product Launch & Social Campaign

Overview: For the US launch of InsurSight, I led the creation of a modular suite of motion assets. Originally designed for high-impact exhibition displays, the project evolved into a data-driven social campaign to capture the American market.

The Strategy: I collaborated closely with the Digital Marketing team to analyze A/B test results, allowing us to iterate on the motion language and call-to-actions to optimize performance for LinkedIn’s professional audience.

Execution: I owned the end-to-end creative process, ensuring the "InsurSight" brand remained consistent while pivoting the technical delivery from large-scale exhibition screens to mobile-first social formats.