Capturing the human element behind

Capturing the human element behind major talent requires more than just technical execution; it demands emotional intuition. Alongside my team—Daniela Santamaria and David Salgado—we led the live content creation and event coverage for Universal Music artist Ela Tauber. Designed exclusively for her most dedicated fanbase, our objective was to break away from traditional corporate staging and deliver an authentic, raw, and intimate look at the artist. We focused on capturing her simplicity and natural essence, translating the energy of a live event into passion-driven, high-engagement content.

This project allowed us to explore a deeply human approach to live production, proving that a brand's or artist's strongest asset is their authenticity. Managing real-time asset creation under the high pressure of a live music event further refined our agility and storytelling capabilities. I am eager to connect with innovative creators and brands on Contra to bring this same level of premium, human-centric visual direction to your upcoming projects.