Designing an Enterprise AI Web Experience for Kata.ai
Adri M
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Posted Jan 20, 2026
kata.ai redesigned its website to position itself as a trusted enterprise AI partner, focusing on lead generation, and product clarity.
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Kata.ai
Hello Friends,
Kata.ai is an enterprise AI company providing conversational AI solutions across customer service, marketing, and sales. This project focused on redesigning the marketing website to better communicate complex AI offerings, strengthen enterprise credibility, and drive qualified leads through a clear, conversion-focused experience.
The Challenges
As Kata.ai’s product ecosystem grew, the existing website struggled to clearly explain AI solutions across industries. The experience lacked strong storytelling for enterprise decision-makers, under-emphasized lead conversion, and did not fully reflect the sophistication of Kata.ai’s AI capabilities through its visual language.
The Goals
The primary goal was to increase qualified enterprise leads through the website. This was achieved by clarifying AI solutions for multiple industries, reinforcing trust through enterprise-grade visuals, strengthening key CTAs such as Book a Demo and Try KataCX, and ensuring the website remained performant, responsive, and scalable for long-term SEO growth.
Key Sections
Above-the-Fold Messaging — Clear enterprise-first value proposition with AI-driven visuals
AI Agents Overview — Role-based explanation of customer service, marketing, and sales AI
Industry Solutions — Tailored use cases for BFSI, FMCG, healthcare, and more
KataCX Product Highlight — GenAI chatbot platform with clear trial entry point
Responsive Experience — Optimized layouts across desktop, tablet, and mobile
