Hero beer (Content strategy)
Kalu Arunsi
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Posted Oct 7, 2021
Led the nation-wide marketing campaign for Hero Lager, gathering tens of millions of impressions and hundreds of thousands of SKUs sold.
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The execution
Was tasked with crafting strategy and content creation for the beer brand Hero Lager, where the aim was to drive the target audience to share their experiences and find emotional anchor. With the purpose of the brand, right before the festive December season.
Video gathered over 1 million views on YouTube, with impressions reaching 8 million across all touch points and earned me a retainer with the clients for another year.