Marketing Strategy - from 0 to 1

Organized large-scale experiential marketing events, attracting over 2 million unique visitors. Successfully managed the conception and ideation, strategy, briefing, design, creative production, project plans, campaign execution, resource planning and managing costs and budgets - enhancing event experiences and customer activations on brands (Coca-Cola, Pepsi, Red Bull, Adidas, KNAUF, VEON, Telia and others)

Managed in-house marketing teams and partner agencies (TBWA, Lokals, MOC, WeDigital, and others) to achieve positive ROI on omni-channel marketing campaigns across multiple channels (web, social, OOH – digital, print).