This logo design is a classic example of minimalist elegance. The use of a simple circle frame and the handwritten-style typography creates a timeless and sophisticated aesthetic. Let's break down the key elements:
Typography: The handwritten font for "Elegant" adds a personal touch, suggesting a boutique or curated collection. It contrasts nicely with the more straightforward typography of "Finds," which provides a sense of grounding and clarity.
Circle Frame: The circle is a universal symbol of unity and completeness. It also suggests a sense of exclusivity, as if the "finds" are contained within a special circle.
Colour Palette: The dark green colour evokes feelings of luxury, nature, and growth. It's a versatile choice that can be easily adapted to various branding applications.
Negative Space: The generous use of negative space around the typography and circle creates a sense of airiness and sophistication. It also allows the elements to breathe and stand out.
