Data Driven Content Marketing

A proven aptitude for identifying industry and consumer trends and delivering forward-thinking, innovative solutions to propel customers along the customer journey. Adept at organizing and professionalizing marketing resources, especially lead generation campaigns to utilize thought leadership content to encircle the target audience. Developed content marketing framework which mapped the customer journey to engaging content that helped convert leads to opportunities and sales. Generated over 1000 articles. At Triumvirate Environmental, initiated a comprehensive webinar program that touched 2/3 of all sales opportunities.